About us

We set out with one mission, to #MakeManagersAwesome.

Started by the founders of FarsideHR, Squadley marries the next generation talent solution with the expert support and services to ensure the highest level results.

With a combined 100 years of HR and leadership experience within over 50 different growth organizations, we are excited to bring you the future of planning, engagement and performance.

Leadership Team


Jennifer Farris , Co-founder & CEO

Experienced growth company leader. Jennifer has been a part of some of the valley's most successful start-ups, including Playdom, Kabam and Practice Fusion building teams and scalable infrastructure. She advises on how to manage the evolution of the business while ensuring the stability of the company culture. She sees a successful People team as one that accelerates the efficiency and capacity of the organization. She has her Masters from University of Edinburgh, Scotland and her BA from Santa Clara University.

Derek Sidebottom , Co-founder & President

Team builder. Entrepreneur. Author. Speaker. HR technology evangelist. EA Sports, BioWare, Rocket Fuel, Kabam and 3DR and more. As the Head of HR for EA Sports, BioWare, Rocket Fuel, Kabam and 3DR, Derek has been scaling and advising fast growth global companies for more than a decade. The product visionary and driving force behind Squadley's mission to upgrade the HR toolset, Derek is the relentless voice of the customer; setting a higher standard of excellence and creativity for the team to meet and exceed.

Advisory Board


Nicole Baer , Advisor

Nicole is the Founder and Principal of Artemis Marketing Partners. Her experience in talent solutions runs deep, with 15 years at human capital consulting firm Aon Hewitt, part of Aon plc,... where she played a variety of global leadership roles, including sales, marketing, product development and client services. In her role as Advisor, Nicole brings a uniquely commercial perspective to Squadley in their quest for workforce success, including input on brand, market positioning, product roadmapping, content strategy, commercial operations, demand generation and partnership opportunities.

Jarvis Mak , Advisor

Jarvis Mak is Chief Customer Officer at Alphonso, the TV Data Company. Jarvis has long been in the intersection of marketing and data. He was previously SVP of Customer Success at Rocket Fuel,... scaling the ad-tech company and the Customer Success organization from its early days to deliver and service thousands of ad campaigns for premium brands and their agencies. Previously, he held management roles at Havas Digital, DS-IQ, Yahoo! and Nielsen/NetRatings. Jarvis received his BA degree in molecular and cell biology from UC Berkeley. He has presented at many conferences and has frequently written on advertising analytics and measurement.

Have questions? We'd love to hear from you!


Whether you want to chat about the weather or if you need some help with your company we're happy to have a chat with you.

Send us a quick email and we'll be in touch as soon as possible.

info@squadley.com